Digital Performance Marketing Manager - 12 month maternity cover

Dublin, County Dublin, Ireland · iLottery · CGSI

Description

Digital Performance Marketing Manager - 12 month maternity cover

Join a winning team - About Camelot Global

Camelot Global is a leading technology and professional services provider to lotteries around the world. Our vision is to be the leading provider of the modern lottery experience, and our mission is to truly partner with our customers to build popular, profitable and responsible lotteries.

Based in Watford (Headquarters), Holborn in London, Dublin, Athens and Illinois the company truly is Global in name and Global in nature. If you are an ambitious person who wants to be part of a winning team then this is the place for you. With a work hard, play hard attitude we are evolving the brand and the product line to provide best-in-class experiences to our customers. It’s fast paced and fun ! Come join us if you are made of the right stuff.

About the role

The Performance Marketing Manager will execute innovative marketing campaigns to drive customer acquisition and retention across specific digital channels for the National Lottery in Ireland working alongside the Premier Lotteries Ireland (PLI) team.

You will have experience in one or more of the core digital marketing channels of SEO, PPC, Display, Affiliate, Email and Paid Social and will support / manage the execution of promotional campaigns for PLI.

We are looking for people with experience in both Acquisition and Retention experience in the Digital Marketing space. Responsible for elements of the online marketing budget, you will manage and optimise campaigns to deliver maximum value to the business through new customer acquisition and other supporting KPIs. Creating, maintaining and circulating regular performance reports, as well as presenting performance of the budget will be necessary.

If working on retention you will assist in the build and execution of eCRM communications for the Irish Lottery. You'll provide reporting and feedback on areas, such as hard and soft bounces, to the CRM team and ensure optimisation of creative, sending plans to improve on open and click through rates.


Responsibilities – For both Acquisition and Retention:


Requirements

About you:

In order to excel in this role we would expect the people we hire to have the following:



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